Search Engine Optimization

Carl-Gustav Öberg

Carl-Gustav Öberg

Ask me, I'm one of our digital strategists.

Carl-Gustav Öberg
+46 (0)31-788 02 50

What is Search Engine Optimization?

Googles organiska sökresultat

Search Engine Optimization or SEO – is a set of strategies and techniques that are used to achieve a high-ranking position for your website on search engines such as Google (see picture on the left). This will result in more visitors to your website and possibly more sales.


To get the desired ranking, it is essential that search engines are able to successfully identify and interpret pages as valuable, qualitative and popular, as well as match them with the keywords you want to appear on. To get there, you may need to make technical changes to your website, along with adjusting the website structure and content. Links are something you need to pay attention to as well, as they tend to be the focus when determining popularity and importance. Other factors that impact how high you rank are visitor behavior, frequency of clicks in search results, the website loading time, and more.


We started as a SEO company back in 2009 and it still remains our largest area of business. Contact us and together we will find a profitable solution for you!