To make the right decision, you need to have a solid foundation of knowledge. A common first step in web analytics is to set up a framework for what needs to be analyzed. Here you define what should be measured, how to measure it, what reports that need to be defined and delivered, as well as all of the practical parts in the process.
We often continuously provide analysis services for our clients. It can range from how pages on your website performs and how they can be improved, to visitor behavior, and when it’s best to run a campaign. A thorough web analysis creates a solid basis for working with digital marketing.
The most common tool we use is Google Analytics. Contact us for assistance with setup, analytics, or training in Google Analytics.