READ MORESituation Analysis
Successful investment in search marketing
To be successful with Search Engine Optimization it is important to know that you are investing in the right keywords and that any improvements you make to your website work properly for each site’s unique conditions.
In most cases we recommend that before you start an SEO project Be Better Online should analyze the situatio and create a report of aboutt 8-15 pages that includes information on:
- Your current sources of traffic and the keywords that generated the most organic traffic during the measurement period (ie, an analysis of traffic).
- Your and our keyword suggestions and an analysis of what the market is actually looking for sorted by our BBOKEI-value (a value that says which keywords are most cost-effective to invest in terms of competition and search volume) and the total search volume (market) at all words in our analysis (ie, a keyword and competitor analysis).
- A technical analysis that looks at data from your website, a link analysis (internal link structure and analysis of back links from other pages) and a structural analysis (how the technical side is built).
- Action Recommendations on page (ie the website) as well as off page (ie outside this page) and a suggestions such as can the site have better keyword ranking and how can you direct more relevant traffic to the site.
Having completed this analysis, we sit down and go through the results with you, and make decisions about how we move forward to implement a plan of action. In many cases, some or all of our suggestions can be implemented by you, a Web Agency or by us.
We think that our situation analysis as a good foundation for any business and offers a priceless qualified advice on what action should be carried out.
Contact us to find out more.
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