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Be Better Online

What's said about you? What do you say? What do customers see?

Gunilla Axelsson, business coach



Search Engine Cleaning

What is search engine cleaning?
One measure that has become increasingly common in recent years – as more and more people use search engines before a purchasing decision – is to take control of what is seen in the results of a business name or trademark. We call this search engine cleaning.

How do people clean up search results?
Measures vary depending on the type of content, in some cases it is best to begin by examining the possibility of removing unwanted content from the site it was posted on – in many cases it is not possible. In order to get something that appears in search engine results to be moved up the search results you need to build a broader and stronger presence on the web. Many companies have only control over the very first search result on the company name – company website. By building more relevant content on other sites and strengthen this, you can create the desired results.

What can we tidy up?
In principle, any content, but the extent of work required is completely individual. Some examples of unwanted content we can tidy up is:

Negative news articles
Unwanted blog posts
Competing firms
Unwanted Company facts
Poor reviews
Inappropriate content from social media (eg Facebook)
… and much more!
Contact the team at Be Better Online to find out more.