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Be Better Online

"With PPC, we can deliver new customers within an hour!"

John Axelsson, search advisor



Google AdWords

PPC – Pay Per Click is an internet advertising model that allows website owners to buy website visitors from search engines. At Be Better Online we use these sponsored links as a way to help your website attract more web traffic. We can optimize your PPC advertising and minimize the amount of irrelevant traffic that you get meaning that the click charges as low as possible. To get the maximum effect of PPC advertising it is very important to actively analyse and optimise your campaigns based on the statistics generated – the difference between good and bad PPC advertising can be a noticeable loss of revenue.

PPC systems include Google AdWords, Microsoft adCenter as well as other systems on Yahoo! and Bing. We have extensive experience of the leading online PPC systems. PPC works so that you can choose which keyword pages you want to advertise in all you have to do is  design and create an ad text and title that you feel will attract clicks, then you decide a maximum cost per click and a budget per day or month that may not be exceeded.

Google sponsored links appear in a column on the far right and often above the regular (organic) search result. Google, base placement ads, on a value they call ‘rank score’, calculated on (your maximum click cost for the keyword * Your Quality Score). Quality Score is a number between 1 and 10 based on how relevant your ads and landing pages are to the keyword.  A company with a Quality Score of 1 may have to pay 100kr for a visitor where as a new company with a Quality Score of 10 may only need to pay 10kr.

To get the maximum value from your PPC investment, it is important to look after every visitor even after they have clicked through to your website. Be Better Online can help create and optimise landing pages to guarantee more customer buy-in. PPC allows you to weigh up how much your visitor will cost and what that same visitor could generate in terms of sales.

Want to know more? We have engineers and project managers located in Stockholm and Gothenburg so contact Be Better Online today and we can arrange to discuss the ways to discover the potential of your web business.