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Be Better Online

"Our idea: Breaking new ground."

Max Wimnell, project leader



Conversion Optimization

At Be Better Online our role is to increase the traffic your website receives and therefore increase your profits. Another important aspect of what we do is optimising your conversions. This means that help to ensure that visitors to your website actually become your customers and do what is needed of them. You may need  visitors to buy your product or service then and there or it could be as simple as just registering their information. At Be Better Online it is our job to find out what you want from your customers and  then to find new ways to ensure that your conversion rate increases. In order to do this we discuss your aims, create a optimisation plan and then implement conversion increasing measures.

Analysis
We review the processes that you currently use on site and analyze current conversions using goal tracking and e-commerce integration with Google Analytics. It gives us the opportunity to see where your potential customers are losing their way and helps us to help you.

Measures
The first step towards improving conversion rates is to identify where you can improve your site so that it has better potential to increase conversion rates. When we have  improvements we implement tests and allow existing site traffic to try our new version. For these tests, we often use Google Website Optimizer. Depending on the outcome of these tests we decide with you whether these changes should become permanent.

Contact us for more information!