Blog posts in ‘Search Engine Optimization’

2011-08-17: Google launches Page Speed Service

In April 2010 Google announced that the speed of your web site has an effect on your search result placement. In a logical response to this Google has as a second step launched a new service called Page Speed Service.

The service can easily be explained as per following; Google will collect your web site and present it to your visitors, working as an intermediary.

Google has promised an improvement in load times between 25% and 60% through so called Google “web performance best practices”. These best practices include image compression, caching, gzipping and other techniques used to streamline a web site.

Would you like to try out the service you will have to await the full-scale launch or notify Google that you are interested. As per today the service is not accessible for everyone. However, would you already now like to try out this service, you have the option to test the activity here.

This is not the first service Google has launched to improve your web site speed. Previously tools which diagnose and speed up your website have been available; such as Google Page Speed Browser Extension, Page Speed Online API and recently the Apache mod_pagespeed Web server. With Google Webmaster Tools you can also estimate how load time of your website has evolved over time.

The service has many similarities to the many CDN services (Content Delivery Network) which are available today; out of which Akamai and Amazon Cloudfront are two of the major players. Now people question how these will be affected by the newcomer on the market. Incidentally, Akamai dropped nearly 20% of its market capitalization at Google’s launch.

Vänliga hälsningar,
Mikael Uusitalo
Direct tel: +46 (0)31 - 788 02 50
Skype: bebetteronline
www.bebetteronline.se
Be Better Online Sweden AB
Stigbergsliden 7
414 63 Göteborg